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Sustainable Opportunities Summit

2011 Program

TIME Monday, April 11th 2011
7:30-8:30am

Registration and Breakfast

8:30-9:45am
General Session
Introduction: Pete Dignan | Executive Director, CORE
Welcome: Paul Jerde | Executive Director, University of Colorado at Boulder's Leeds School of Business
Keynote: Auden Schendler | Vice President of Sustainability, Aspen Skiing Company
Rethinking Sustainability
Consultants say sustainability is easy and profitable, and that's partly true. But they are mostly talking about operational tweaks like retrofits, solar panels, and green construction. In the climate era, those measures--conventional corporate sustainability--simply won't get us where we need to be. A complete, and brutally honest rethink of the sustainability challenge, our goals, and the path forward is in order. How do you even engage a subject as big and scary as climate change? How does public perception of the right things to do differ from what really matters? And how do you keep going, every morning, against daunting odds?
9:45-10:00am

Break

10:00-10:50am
BREAKOUT SESSION 1:
Beyond the Business Case: The New Competitive Advantage
Even established companies such as GE and Toyota have found that sustainability translates to a better bottom line -- think GE ecomagination and Prius. Companies large, mid-size and small are learning that integrating sustainability into their operations can ensure the future strength and competitiveness of the firm. Come explore how sustainability can lead to a higher performing company with better brand differentiation, loyal customers, and productive employees.
Strategy Track 1: Going Deeper
Moderator: Mike Bearup | Partner, KPMG
Sarah Martinez | Vice President, Corporate Responsibility, ProLogis
Gerri Walsh | Director of Sustainability, Ball Corp.
Dan McConville | President, MWH
Panelists from successful large corporations along the Front Range will discuss their business cases for sustainability and what it has meant to each company.
Tools Track 1: The Investor's Perspective
Moderator: Hull McKinnon | Partner, Altira
Seth Levine | Managing Director, Foundry Group
David Moll | Founder, Infield Capital Venture
Jay Coughlon | Managing Director, KRG Capital
A practical look at how investors evaluate opportunities and business case issues including what drives the decision to invest or not.
Fast Track 1: Sustainability Cases
FT 1A: The "What" and "Why" of Going Green
Ryan Ferrero | CEO/Founder and Chief Carhugger, Green Garage
What compelled Green Garage to adopt a sustainable/green business strategy?
FT 1B: Flight Plan to a Green Frontier
Ian Arthur | VP Marketing and Branding, Frontier Airlines
Frontier will share how they implemented their sustainable business case, focusing on challenges faced, obstacles overcome, lessons learned.
FT 1C: Vail: Beyond the Business Case
Julie Klein | Director of Environmental Affairs, Vail Resorts
In recent years, many private sector businesses ranging from small cottage industries to multinational corporations are committed to more sustainable business practices as a fundamental focus aligned with core business decisions without a true regulatory imperative...simply because it is the right thing to do. Learn more about how Vail Resorts is navigating this journey while maintaining a fairly aggressive growth strategy.
10:30-11:50am

Expo Open

11:00-11:50am
BREAKOUT SESSION 2:
Mind Meld - Bringing Stakeholders On Board
Unleashing the full potential of sustainability measures in your company requires generating stakeholder buy-in every step of the way -- with employees, investors, boards, suppliers, customers, and the communities where you do business. Through cultivating relationships and creating a shared vision, you can manage the human element of sustainability and get everyone pulling for success.
Strategy Track 2: Corporate Community Relations - Engaging Your Stakeholders
Moderator: Richard Eidlin | The Progress Group
Elaine Nelson | Community Development Manager, Wells Fargo
Lori Call | Senior Manager Community Relations, Kaiser Permanente
Designing and managing an effective Community Relations program is part alchemy, part architecture. It requires mixing and matching a range of stakeholders: employees, nonprofits and shareholders, and then devising a set of expectations and agreements on how the program and relationship will work. If done well, the result enhances your brand and improves the quality of life for communities and the natural environment within which your company operates.
Tools Track 2: Implementing Employee and Community Engagement Programs in Large and Small Businesses
Moderator: Alison Peters | Managing Director, The Deming Center
Ellen Feeney | Vice President, Responsible Livelihood, White Wave Foods
Rebecca Kirchdorfer | Downing Street Garage
Margie Gardner | CEO, Bonneville Environmental Foundation
Employee enthusiasm alone does not guarantee a high-impact community relations program. What's essential is to channel that excitement. This session will identify successful methods for involving employees in the selection of your issues or community partner(s) as well as ensuring that your team benefits from their time commitment. And finally, the panelists will discuss how to measure the impact of a community relations program.
Fast Track 2: Perspectives on Stakeholder Engagement
FT 2A: Personal Sustainability
Christine Gust | Doctor of Naturopathy
In the midst of our busy and increasingly wired work lives, how do we ensure that we encourage our own personal sustainability? Christine will offer a series of insights into how to balance work and life, so that both become more rewarding.
FT 2B: Green Skepticism: Selling Green Business to Skeptics
Trudy Heller, Ph.D. | Founder and President, Executive Education for the Environment
The business case for sustainability has been made many times, yet skepticism about the need for change remains widespread. Trudy will share the strategies and tactics that work and note those that don't. This session is for anyone tasked with engaging others in implementing sustainable business practices and for entrepreneurs selling green business products and services.
FT 2C: How to Build a Diverse Workforce
Helena Haynes-Carter | President, American Association of Blacks in Energy, Denver Area Chapter
As the workforce becomes more racially and socially diverse, how do employers ensure that they create a culture of inclusion? How can people move beyond their biases and long-held stereotypes? Helena will highlight some strategies for building a more multicultural workforce, that is sensitive to the needs and values of all the members of your team.
12:00-12:30pm

Seated Luncheon in General Session

12:15-12:45pm
Sustainability Champion Awards
Introduction: Pete Dignan | Executive Director, CORE
Recognizes three winning teams (from small, medium and large organizations) who have gone above and beyond required duties to make a measurable contribution to the environment, the economy, and society.
Awards Presented
Presenting: Martha E. Rudolph | Director of Environmental Programs, Colorado Department of Public Health and Environment
The awards are a project of CDPHE with support from CEP (Colorado Environmental Partnership), CORE and ColoradoBiz Magazine. The CEP is the oldest business environmental organization in Colorado. Since its inception in 1990, the Partnership has created a history of success in helping companies identify and implement practical environmental strategies and work with stakeholders to incubate public policies that foster environmental and sustainability leadership. The Partnership has been recognized regionally and nationally as a model for cross-sector collaboration.
12:45-1:30pm
General Session
Climate Capitalism: Capitalism in the Age of Climate Change
L. Hunter Lovins | President and Founder, Natural Capitalism Solutions
Introduction: Ellen Feeney | Vice President, Responsible Livelihood, White Wave Foods
Ms. Lovins will discuss her new book (to be released April 12), which cites dozens of examples to prove that a focus on sustainability leads to profitability. Book signing immediately following.
1:30-2:30pm

Expo Open

2:30-3:20pm
BREAKOUT SESSION 3:
Riding the Sustainability Life Cycle - Winning the Yellow Jersey
Analyzing the entire lifecycle of your products and processes can transform your business into a lean, mean, and streamlined sustainability winner. Life Cycle Analysis can uncover high-leverage opportunities for achieving efficiencies, eliminating waste, and integrating environmental responsibility into core business functions. Ride the sustainability Life Cycle to drive innovation for your business!
Strategy Track 3: Supply Chain Sustainability - A Roadmap for Engaging Your Supply Chain
Stephen Bernard | Manager, Supply Chain Citizenship & Sustainability, Supply Chain and Fleet Operations, AT&T
Exploring product lifecycles and supply chains will reveal opportunities for innovation all along the way. Mr. Bernard will present a roadmap and use some examples from AT&T's journey integrating its supply chain with its corporate citizenship and sustainability program.
Tools Track 3: Life Cycle Tools - Their Variety and Use
Jeffrey G. Yorzyk | Senior Consultant, PE/Five Winds
Starting with an overview of tools available in the market today, this session will focus on the "tools of the trade" used by Life Cycle practitioners and deliver an understanding of their strengths and limitations, how they fit into the overall scope of supply chain management, and when to apply them.
Fast Track 3: Farm - Plate - Waste: A Local Business EcoSystem
Moderator: Pete Dignan | Executive Director, CORE
Josh Palmer | CSA Director, Grant Family Farms
Nicole West | Local Store Marketing Manager - Rocky Mountain, Chipotle Mexican Grill
John-Paul Maxfield | Denver Waste Farmers
This panel session features three local businesses in a discussion of supply chain partnerships. Grant Family Farms is a local source of fresh produce for Chipotle Mexican Grill in Colorado, who then works with Waste Farmers to turn food waste into organic and biodynamic soil amendments, fertilizers and soil inoculants. The three companies have key market roles that create an agricultural ecology cycle – from farm to plate to waste! The discussion will explore the opportunities and challenges observed in each phase of the food cycle, and the business relationships that have made it work.
3:30-4:20pm
BREAKOUT SESSION 4:
Business + Sustainability – When 1+1 = 3
If you're already convinced that sustainability is the way to go, this session will explore how to get there. To create competitive advantage, sustainability must be part of the strategic position of the company -- cross-functionally integrated into all structures and processes. Learn how to leverage sustainability to add value to your company, and then pass that value on to your customers and investors.
Strategy Track 4: Using a Systems Thinking Approach to Integrate Sustainability
Moderator: Virginia Winter | CEO, Equinox Consultancy
Scott McGinty | CEO, Aurora Organic Dairy
David Miller | Assistant VP Bus.Dev. and Green Team Chairperson, Alpine Bank
Gerard Spicer | Technical Administrator, Frito-Lay, Inc., a division of PepsiCo
More than simply looking at discrete processes, such as energy efficiency or water conservation, in this session you will hear first-hand stories from diverse industries about how they embed sustainability in the culture and context for doing good business. These companies are, in their own unique ways, a bit further along in the sustainability journey than most. We will hear how integrating a company's mission, values and strategy with social, economic, and environmental goals creates a winning place to work and an competitive advantage.
Tools Track 4: Link the Triple Bottom Line to Strategy using the Balanced Scorecard
Howard Rohm | CEO, Balanced Scorecard Institute
Dan Montgomery, Sr. | Associate, Balanced Scorecard Institute
The "Triple Bottom Line" concept is limited because it does not address the competitive strategy of the firm. A Balanced Scorecard system, aligned with the principles of the Triple Bottom Line, offers a way to accomplish social and environmental goals while integrating them fully with financial performance and competitive advantage.
Fast Track 4:
FT 4A: The Value of Stakeholder Engagement in Enterprise Sustainability
Sabine Bendenoun | Sustainabiltiy Project Manager, SAIC
We'll review a step-by-step approach to successfully integrate sustainability in business strategy, culture and operations, while focusing on the importance of comprehensive stakeholder engagement throughout the development of an enterprise-wide sustainability approach, from solidifying executive management commitment to engaging stakeholders to develop and drive sustainabiity strategy throughout the organization.
FT 4B-4C: A Simple Path to Sustainability
Moderator: Fred Andreas | Assistant Prof., Architecture, University of Colorado Denver and Principal Architect, UNIT Design Studio
Steve Savage | Executive Chairman, Eco Products
Dan King | Boulder Outlook Hotel
Based on the book by the same title that illustrates how sustainability can be the cornerstone for small business success. The collaborative nature of this book, involving professionals, educators and grad students from varied disciplines, creates a fascinating expose of sustainable small business practices in a wide range of industries.
4:30-6:30pm

Expo Open: Reception in Expo Areas

TIME Tuesday, April 12th 2011
7:30-8:30am

Registration and Breakfast

8:30-8:45am
General Session
Welcome: Pete Dignan | Executive Director, CORE
The Future of Energy - Panel Presentation
Sponsored by Colorado Governor's Energy Office
Moderator: Darice Henritze | Partner, KPMG
James Newcomb | Program Director, Rocky Mountain Institute
Cathy Ramsey, P.E. | Senior Director, Energy, Newmont Mining
Tisha Conoly Schuller | President & CEO, Colorado Oil & Gas Association
TJ Deora | Director, Governor's Energy Office
Experts will discuss the future of energy over the planning horizon of business leaders, roughly 5-10 years. We will explore the drivers and opportunities for moving to renewables and cleantech, but also the risks and limitations. We'll also look at price and availability risks with traditional energy sources, including the possibility of a price on CO2 emissions. We will consider what the transition from traditional to "new" energy might look like, from the perspective of businesses that use energy in buildings, transportation, and embodied in products. How fast can and will it happen? What are the major challenges. How can business leaders make informed decisions?
8:45-9:00am

Break in Expo Areas

8:45-11:00am

Expo Open

9:00-9:50am
BREAKOUT SESSION 5:
Mapping the Territory - Understanding the Mile Markers
How do you know if you're succeeding? And how do you communicate your success to others, translating your sustainability investments into a superior market position? These sessions explore the optimal tools to benchmark your position in the industry, as well as to track and report progress.
Strategy Track 5: Trends and Opportunities in External Reporting
Moderator: Liz Logan | Partner, PWC Sustainable Business Solutions
Margie Flynn | Principal and Co-Owner, BrownFlynn
Charles Bartels | Dir. Global Social Responsibility and Knowledge Sharing, Manpower
Gerri Walsh | Director of Sustainability, Ball Corp.
Sorting through sustainability indices; integrating the Global Reporting Index into other reporting activity. Why report? Which index should you use?
Tools Track 5: Management Systems in Action: Effective use of EMS and ISO 14001 Certification
Moderator: Jennifer Hale | Sustainability Coordinator, Denver Zoological Foundation
Brian Vogt | CEO, Denver Botanic Gardens
Lynn McIntosh CEA, CHMM | Principal Consultant, ARCADIS U.S., Inc.
Implementing management systems, with a focus on implementing an Environmental Management System (EMS), becoming ISO 14001 certified, and establishing a continual improvement approach.
Fast Track 5: An Agile Approach to Sustainable Change
FT 5A: Fast-Tracking Your Path to Sustainability: One Company's Guide to Going Light on the Planet
Kim Coupounas | Co-Founder and Chief Sustainability Officer, GoLite
This fun, interactive presentation will outline the sustainability journey of one early-stage, fast-growth brand. How to establish and use your company's mission and core values as the compass that guides all sustainability efforts, how to build sustainability values, practices, and ownership into your employee base, how to set a sustainability "baseline," how to set milestones and celebrate progress, how to systematically renovate your product line, how to keep focus and momentum, and more.
FT 5B: Organizational Agility
Toria Thompson | Owner, Organizational Patterns
Agile software development methods are all the rage in IT. Can they support your organization in being more sustainable, inside and out?
FT 5C: Sustainability Benchmarking: More than KPIse
Wayne Greenberg | Senior Business Advisor, Sustainable Collaborations Group
Metrics are great, but how do you know how you're doing? How to effectively guage performance compared to peers?
10:00-10:50am
BREAKOUT SESSION 6:
Been There, Done That - Moving Past the Plateau
Companies who caught the sustainability wave early enjoyed some first mover advantages, but now might be looking for the next challenge . . . and a new set of opportunities! These sessions will investigate "what's next" for those companies that have already made great progress on the sustainability path. We'll map the sandpits where companies get stuck, chart a course for crossing the plateau, and reveal how companies can get back on the leading edge of sustainability.
Strategy Track 6: The Next Level
Moderator: Lisa Rephlo | Energy Conservation and Management Principal, MWH
Mary Wenzel | Dir. Environmental Affairs, Wells Fargo
Blake Jones | President and CEO, Namaste Solar
For those companies that have already made great progress on the sustainability path, what's next? Getting unstuck, moving past obstacles and on to new heights. Adding new elements to existing sustainability programs.
Tools Track 6: Leveraging Industry Sector Collaboration: The Story of the Beverage Industry Environmental Roundtable
Tod Christenson | Partner, Specialist Value Chain Optimization, Antea Group's Global Corporate Consultancy
The Beverage Industry Environmental Roundtable's (BIER) mission is to bring together global beverage companies to define a common framework for stewardship, improve industry practices and performance, and inform public policy. Special focus will be given to how BIER members have come to work effectively together amongst themselves and with external stakeholders. Take away ideas for collaboration within your industry.
Fast Track 6:
FT 6A: Lessons learned from the Boulder Smart Grid
Paul Alvarez | MetaVu
Both a retrospective look at lessons learned during the SmartGridCityTM pilot and a forward-looking view of grid modernization strategies across the U.S.. The presentation will debunk myths about smart grid technologies, systems and challenges, and also offer insight into several, proven value propositions for consumers that utilities must consider when planning for the grid of the future.
FT 6B: Incentives and Strategy
Tom Dean | Colorado State University
This session will address how companies and industries can transcend existing institutional systems to build incentives for more sustainable business strategies. Understanding system dynamics, economic incentives, and the fundamental convergence of those incentives with ecological conditions reveals the nature of opportunities in sustainability.
FT 6C: Waste to Energy - Denver Zoo and Gasification
Jennifer Hale | Denver Zoo
Denver Zoo implemented a Sustainable Management System (SMS) for their entire operation, and became the first zoo in the nation to receive ISO 14001: 2004 certification. Ms. Hale will share how Denver Zoo plans on meeting its goal of Zero Waste status by 2025, by diverting 90% of its waste stream towards the generation of energy through the process of gasification.
11:00-12:00pm
General Session
Special Guest: Bart Alexander | Chief Corporate Responsibility Officer, Molson Coors
Introduction: Mike Dino, Sr. | Policy Advisor, Patton Boggs
Keynote: Governor John Hickenlooper | The State of Sustainability in Colorado
Closing: Pete Dignan | Executive Director, CORE

Presented by:

  • CORE Colorado
  • Deming Center for Entrepreneurs
  • Go Green Conference